One of the fastest growing segments since 2020, sleepwear is no longer just for cozy nights and a blissful sleep. Annabelle, a key pioneer responsible for redefining this nightwear segment in the Middle East since 2011 offers on-trend pieces for ladies and kids that can be worn round the clock, to a meeting as well as to bed.

This homegrown quality sleepwear brand has 32 stores across the GCC and is a one-shop destination for all things stylish including quirky pyjamas, matching sets, basics, night dresses, loungewear and more.  Check out the hottest sleepwear essentials to add to your wardrobe this summer from Annabelle:

Loungewear Co-ord Sets

Super comfy and oh-so-cool, Annabelle’s loungewear co-ord sets are not just designed to be worn around the house but are also versatile enough to make you feel pulled together even on off-duty days. Whether you prefer wearing these from head-to-toe or mix and match them, here is the perfect solution to casual dressing in style. Made from breathable fabrics, these are available in an array of shades and silhouettes making them the ultimate comfy yet cool WFH outfit.

Quirky Printed Pyjamas

Printed pj’s will never go out of style and can brighten your mood in a jiffy. Annabelle’s summer collection includes light and breezy pj sets in vivid florals, rainbows, and nature-inspired prints that are perfect for summertime. If you’re a Disney fan, Annabelle also has a range of Disney printed night suits to make you brim with nostalgia while keeping you comfy all night long. In addition, the brand also offers them for plus-sized women.

Matching Sets

Make your summer holidays insta-worthy with the brand’s matching mommy & kids pyjama sets. Annabelle offers an adorable collection of matching sets with cheeky prints and bold colours, perfect for creating that matching mom-and-mini IG moment!


Originally created to be worn to bed, Annabelle’s range of nightdresses can easily be worn as daytime attire. Easy and light in construction, these are a summer staple for every woman’s wardrobe, especially in hot weather.

Source: TishTash

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