Classic deodorant brand DENIM is relaunching in the UAE, with a new campaign that channels the adventurous spirit of the denim-wearing pioneers of old.

The #DaredByDenim campaign snaps men out of the monotony of the everyday, challenging them to try something different and recapture that sense of ‘new’.

To kick start the campaign DENIM has launched limited edition #DaredByDenim Mystery Boxes. Priced at just AED 50, and exclusively available on (website and app), each box contains a can of DENIM deodorant and a code for a mystery adventure activity somewhere in the UAE…  it could be anything from paddle boarding or kayaking, to swimming with sharks or tackling the biggest sand dunes in the UAE.

There are four special edition #DaredByDenim Mystery Boxes to collect, each featuring a different variation of Denim Deodorant.

Denim Original is an olfactory classic containing the invigorating notes of Bergamot, Clary Sage and Petitgrain and the warm sensual tone of Olibanum, Amber and Vetiver. The spicy and unusual floral texture makes this scent enticingly rich, complex and masculine.

Denim Musk sparks the image of adventure and spontaneity. This woody fragrance starts with a refreshing Mint note; enriched by Mediterranean Lavender and Myrtle, and rests on a sensual accord of Oriental Woods, Moss & Patchouli.

Denim Black is made for the bold and the confident. The unmistakably intense and woody accord of Patchouli, Sandalwood and Cedar represent masculinity, while Amber, Labdanum and Oakmoss balances the composition with warm sensual tones.

Denim Aqua is an ode to the classic fresh ozonic fragrances, featuring with the clean notes of Mint, Rosemary and Citrus, being balanced by essences of Amber, Sandalwood and Vetiver which add a warm and appealing twist to the sharpness of the opening.


Source: Edelman