Colors: Cyan Color

As part of its Ramadan Series under the theme “Human Fraternity: Dignity and Hope”,in partnership with Hiba Al Kawas Academy and with support from Lead Partner Mubadala Investment Company (“Mubadala”), the 18th edition of Abu Dhabi Festival, themed "The Future Starts Now", presented talented countertenor Mohammed Khayran Al-Zahrani, the first Saudi artist to join an Italian choir in Rome, in a special performance titled "Ethereal," was streamed online via the Festival’s digital platforms.

Always pushing the boundaries of the traditional retail experience, ‘THAT’ Concept Store is expanding its physical blue-print with a dazzling display on Via Rodeo in Mall of the Emirates to showcase its luxury collection and offer a sneak peak of all the excitement happening inside. The Ramadan activation will be open throughout the Holy Month, complete with complimentary coffee and chai, Arabic sweets and bites from newly opened Japanese café, UCHI M’OISHÎ. Henna, calligraphy and games galore will also be available in-store for shoppers to enjoy and get their creative juices flowing. 

As the world prepares for World Earth Day, IKEA, a part of the Al-Futtaim Group and the regions favourite Swedish home furnishing retailer has launched a campaign aimed at inspiring people to lead a healthy and sustainable life, promoting circular and sustainable consumption and creating a movement around better everyday. The campaign highlights the importance of practicing sustainability in the many homes thereby leading by example for the future generation.

Marking the season of giving, ACE collaborates with leading non-profit organisation Dar al Ber Society on an innovative charitable activation. With covid-19 restrictions impacting conventional ways to donate, ACE’s campaign creates a safe way to help those that need it the most. ACE will run this across all its Dubai stores, with the main attraction at Dubai Festival City (DFC). Here, they will host a Ramadan Sharing Fridge like never before, giving a digital spin to the traditional concept.

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