The Red Sea International Film Festival announces the participation of Saudi Arabian Airlines (SAUDIA) as a strategic partner and official carrier of the festival, providing an exclusive experience to visitors and talents alike. The new partnership with the Kingdom of Saudi Arabia’s national flag carrier will provide numerous benefits, including transferring festival guests and providing media and marketing support through SAUDIA platforms.

The festival’s partnership with SAUDIA, one of the Middle East’s largest airlines, is an opportunity to showcase the country’s attractions and offer a better understanding of the region, its culture, and its people by inviting non-locals to transform their preconceptions of the Kingdom. Through the partnership, the festival will enable airline guests to discover Saudi Arabia, the gracious and generous Arabian hospitality, the deep history and rich culture, the diverse and unique landscapes, and witness the positive changes happening in the country.

Mr. Khaled Tash, Corporate Communications Vice President, at Saudia Group, said: “As a pioneer in the aviation sphere in the Kingdom, SAUDIA Airlines strives for excellence across all its operations and with its valued partners. To be part of the first Saudi film festival and the largest cinematic event along the coast of the Red Sea supports SAUDIA’s vision, mission and strategic values. We are looking forward to the sensational upcoming festival and its activities, and recognize that together, our organizations are contributing towards supporting the Saudi Vision 2030 objectives to elevate the Kingdom’s standing regionally and globally”.

Shivani Pandya Malhotra, Red Sea International Film Festival Managing Director, said: “Having SAUDIA Airlines as our official aviation partner is a great honor as our festival talents and attendees at large will experience the added value of our new partnership. The festival provides a perfect opportunity to bring people of all ages together through screenings and events that inspire cinematic dialogue and understanding”.

The Red Sea International Film Festival is a vehicle to promote films from the Kingdom both within the region and on the world stage, creating a hub where the global film industry come together to do business and exchange knowledge.


Source: Edelman

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