Dubai Culture and Arts Authority (Dubai Culture) announced a heart-warming turnout for its ‘Ramadan Heroes’ campaign. In its first week, the campaign recorded 243 participations with Iftar meals and Ramadan boxes, making it a model for all charity and humanitarian work, encouraging the community to support charitable initiatives throughout the holy month.

Shaima Rashed Al Suwaidi, Director of Marketing & Corporate Communication Department, and Acting Chief Executive Officer of Arts & Literature Sector at Dubai Culture, emphasised the importance of promoting social responsibility and the values of benevolence, compassion, solidarity and compassion that Ramadan carries through such charitable initiatives, reflecting the culture of giving, participation and cohesion that are distinctive of the UAE.

Al Suwaidi said: “The community’s interaction and the distinguished number of participations that the ‘Ramadan Heroes’ campaign attracted in its first week embody the Emirati society’s noble sentiments, represented by groups, individuals, institutions and companies, and their keenness to extend a helping hand to the needy in all circumstances, inspired by the spirit of our country’s union and the principles of giving instilled by our wise leadership. It is a promising start to the campaign, and we look forward to achieving exceptional participations that make a difference in people's lives by the end of the month.

Al Suwaidi added: “Through this campaign, we seek to support the efforts made by our wise leadership in the field of humanitarian work to support the needy, the latest of which is the 100 Million Meals’ campaign, the largest food drive in the region launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum to provide food support to needy individuals and families in the Arab Region, Africa, and Asia as well as to contribute to overcoming global hunger and malnutrition.”

The ‘Ramadan Heroes’ campaign invites community members in the country to contribute by purchasing Iftar meals and talabat Mart Ramadan Boxes through the talabat application that would be delivered in coordination with the campaign’s partners, talabat, Emirates Red Crescent Authority (ERC) and the UAE Food Bank, to beneficiaries’ houses across the UAE at a time when free Ramadan tents will not be made available as per national preventive measures.

This campaign falls under the umbrella of Dubai Culture’s humanitarian community initiatives aimed at promoting the spirit of benevolence and spreading the values of giving among society members. It also comes within the framework of the Authority's efforts to support the UAE's agenda of achieving the global sustainable development goals, especially the second goal — ending hunger — as well as of ensuring food security, improving nutrition, and promoting sustainable agriculture.

HE Hamoud Abdullah Al-Junaibi, Deputy Secretary-General for Marketing and Resource Development at the ERC, praised Dubai Culture’s initiative and social responsibility in its relentless pursuit to advance the fields of partnership. He affirmed that the initiative opens wider horizons for coordination and cooperation as well as strengthens partnerships throughout Ramadan to achieve the objectives of the initiative and mobilise support for the local community by tending to the needs of the fasting people during Ramadan.

Al-Junaibi added: “At ERC, we are pleased to be partnering on this qualitative initiative, whose results we are confident will undoubtedly be satisfactory and consistent with the higher goals pursued by the initiative's partners to promote the values of benevolence, compassion and community cohesion. ERC will spare no effort to ensure the success of the ‘Ramadan Heroes’ campaign and achieve its noble objectives. I thank and praise Dubai Culture for its role in adopting initiatives that contribute to strengthening social responsibility as well as for its pioneering role in the fields of culture, arts and creativity.”

Jérémy Doutté, Vice-President UAE at talabat, said: “We are glad to witness the success of the second edition of the “Ramadan Heroes” campaign during its initial roll-out phase, raising over AED 24,000 in just the first week. During the campaign’s inception in 2020, more than 50,000 meals were provided to people in need across all Emirates and we hope that this year we will be able to create a bigger impact together with our customers and partners: Dubai Culture, Emirates Red Crescent Authority and UAE Food Bank.”

Doutté added: “At talabat, we believe that people are at the heart of the business and it gives us a great sense of pride to leverage our platform to support such nobles causes, especially during this holy month. Through our close partnership with trusted local charities in the UAE and by employing the power of technology, we enable our customers to give back to the communities they live in safely, from anywhere and with just a few clicks.”

The Ramadan Heroes campaign that will continue till the end of the holy month has registered the donation of 152 iftar meals and 91 talabat Mart Ramadan boxes since the campaign’s launch on 7 April. The meals and boxes were distributed to labourers and needy families across various parts of the country according to an integrated plan developed in coordination between Dubai Culture and its partners talabat, ERC, and UAE Food Bank. The numbers of needy individuals and families were listed within a comprehensive database, and logistical support was provided for the delivery of meals and boxes taking into account sterilisation and safe delivery.

Iftar meals and talabat Mart Ramadan boxes are distributed in Dubai, Ajman, Umm al-Quwain and Ras Al Khaimah through the respective UAE Food Bank branches, while donations in Abu Dhabi are delivered via ERC. Donations to Sharjah and Fujairah are delivered in cooperation with Sharjah Charity Association and Fujairah Charity Association respectively.

To donate an Iftar meal or Ramadan Box, please visit the virtual charity 'Ramadan Heroes' on talabat

Source: Cicero and Bernay