New research from global cloud communications platform Infobip reveals that chat apps such as WhatsApp are becoming crucial channels for customer communications, demonstrating the growing importance of conversational experiences. Infobip’s data shows an 80% and 62% increase in WhatsApp and rich communication services (RCS) interactions respectively in the first half of 2022 compared to the same period in 2021.
Research & Studies
A study published by the American Journal of Clinical Nutrition (AJCN) reveals the Galaxy Watch could contribute to the prevention or reduction of obesity in its users. The study found Galaxy Watch devices were accurate in measuring body composition, with a precision comparable to laboratory results performed by Louisiana State University, Pennington Biomedical Research Center, and the University of Hawaii Cancer Center.
KPMG Professional Services released a new publication, titled "Growing new industrial supply chains" and describing the journey that small and medium enterprises (SMEs) could undertake to set up industrial supply chains, the ecosystem of support that industrial SMEs navigate, and the challenges they face in Saudi Arabia.
5G adoption is setting the path to the metaverse in the future, according to the new 5G: The Next Wave report from Ericsson (NASDAQ: ERIC) ConsumerLab. The report forecasts that Consumer 5G adoption will be inflation-resilient as 32% of users in Oman intend to upgrade to 5G subscription in the next 12 months. Around 9 in 10 existing 5G users in Oman say that despite rising costs they are not willing to go back to 4G. As Oman consumers’ 5G upgrade intention remains strong, service providers need to do more to drive interest in 5G.
A report created by Redseer in partnership with TikTok found that the upcoming football tournament in the region will provide a boost to the festive retail season, with a predicted peak gross merchandise value of USD 8.4 billion for online retail, compared to USD 6.5 billion in 2021. When including offline sales, the overlap of the football season with Black Friday will present a massive USD 70 billion opportunity for the retail sector in MENA.
YouGov has conducted a representative, GROHE-initiated survey analyzing showering habits, water usage and resource-saving bathroom fittings in nine countries: Germany, the United Kingdom, the United States, Switzerland, Austria, France, Spain, Egypt and the Netherlands. The survey period was from September 16 through September 19, 2022.