As part of its commitment to supporting the SME ecosystem in the UAE, NBF recently hosted a webinar with Etisalat to discuss the post-COVID business recovery and growth in the virtual sphere. The session took place as part of the bank’s knowledge sharing efforts through NBF Connect – an SME community platform engaging in industry-focused conversations such as the opportunities and challenges that currently exist.

Attending the event were, spokespersons from NBF, Rehan Ali, Head of Business Banking and Devid Jergeson, Head of Customer Experience and Platform Development. Both reiterated the bank’s focus, on supporting businesses beyond banking needs and helping them navigate the challenging environment. As such, the webinar focused on dealing with business threats during 2021 and beyond while taking key lessons from the pandemic, especially the need for more connectivity while keeping employees safe and healthy. Having transformed business planning and projection, the increasing importance of digitilisation in spurring growth emerged as a key imperative.

NBF Connect is a dedicated and exclusive banking platform for Small and Medium Enterprises (SMEs) and the first of its kind in the UAE. The community platform serves as a one-stop shop for SME members which includes access to a suite of services and solutions as well as knowledge-sharing capabilities. NBF Connect was co-created with SMEs making NBF the first bank to join hands with the SME community to develop a platform of this kind “for SMEs, by SMEs”.

Source: Edelman