Amazon today announced that it will contribute to more than one million meals to support families in need across UAE, Saudi Arabia, Egypt and Jordan during the Holy month of Ramadan. The programme takes a hands-on approach, with hundreds of Amazon employees working alongside community partners to pack food hampers at Amazon’s Fulfillment Centres across the Arab World, with Amazon leveraging its scale to support the community.
Partnering with regional food banks and charities, Amazon will provide a combination of products, services, and monetary donations, including grocery supplies and packaging materials. This will result in approximately 1,074,080 meals reaching underserved and underprivileged families in the safety of their homes, following the necessary social distancing and safety guidelines in each country.
Ronaldo Mouchawar, Vice President of Amazon Middle East and North Africa (MENA) said: “In light of the month of Ramadan, Amazon is delighted to continue supporting food charities across the region. With our ability to innovate quickly and experience in logistics and delivery, we are helping to get more than one million meals into the hands of those who need them the most throughout the month of giving."
Iman Albastaki, Head of Food Safety Department at Dubai Municipality and Member of the UAE Food Bank Committee said, “The UAE Food Bank’s mission is to help the people in need while reducing food waste. Ramadan has always been the month of giving and helping others, and it is our pleasure to be partnering with Amazon this Ramadan. We feel very passionate about the work we do, and we value the partnerships we have with the private sector who are always keen to give back and share the same passion.”
Since the start of the global pandemic, Amazon has played a vital role in delivering daily essentials to customers in the safety and comfort of their homes, while prioritising the health and safety of its employees, customers, and partners. The company extends this care to families in need during Ramadan.
“Amazon has a longstanding commitment of working alongside community partners to find practical solutions. We are driven by the belief that no family should have to make trade-offs to meet their basic needs and we are delighted to partner with organisations who share our commitment. With the holy month of Ramadan looking a little different this year, our meal donation programme is designed to utilise our assets including scale, logistics and technology, for the benefit of the community. By harnessing Amazon’s unique spirit of innovation and collaboration, we are honoured to have the opportunity to support the community through a million meals,” said Prashant Saran, Director of Operations for Amazon Middle East and North Africa (MENA).
Amazon harnesses a unique spirit of innovation, determination, and passion within its people to strengthen the communities where its employees live and work. This Ramadan campaign is a part of the company’s global community engagement pillar, Right Now Needs, that seeks to eliminate the impossible choices posed by poverty, homelessness, hunger, and natural disasters. This pillar is one of many in Amazon’s community engagement programme.
Source: IMPACT PORTER NOVELLI