Wednesday, 12 December 2018 15:37

What a Security Breach Looks Like for Your Business

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By Allison Zimmer, Communications Specialist, Commercial Excellence, Xerox

 

Cybersecurity isn’t a new issue, but it’s one that’s gaining attention. Businesses of all sizes are realizing the increasing importance of protecting their critical data, and for good reason. As we’ve written before, the cost of cybercrime is expected to rise to $6 trillion by 2021 according to market research firm Cybersecurity Ventures. And it’s a landscape that is constantly changing, which means your strategies for addressing it need to keep up.

By Islam Zeidan, General Manager UAE & MEAD, Teradata

 

In today's digital world of cloud, mobility, analytics and data, the focus for both business and consumers is to find answers to their problems. Just building a solution or buying devices and applications, without coming up with an answer, in the shortest possible time and most economical manner, will sooner or later prove meaningless and futile. The upcoming field of data sciences is focused on resolving problems raised by end-users, using a number of tools such as artificial intelligence, machine learning, and deep learning.

By Rami Hmadeh, CEO, Serviceplan Group Middle East

 

Influencer marketing might be a popular new way of getting word of your product out, but its roots are in the traditional word-of-mouth (WOM) approach that’s been relied upon to build trusted brands for decades. The essence of WOM is authenticity and reliability. When someone you know or trust recommends a service or a product, it carries weight. Historically, this medium was a challenging one for brands to influence. While celebrity endorsement adds credibility, it lacks authenticity and trust. Influencer marketing attempts to bridge this gap and, as a young medium, continues to evolve.

By Gautam Kumar, Co-Founder & COO, FarEye

 

Thanks to customer expectations, the supply chain, and logistics industry have evolved significantly over the past few years. Brick and mortar processes of delivering goods and services are just not good enough. Hence, surfaces the need to deploy technologies that empower business to keep up with customers.

By Morey J. Haber, Chief Technology Officer, BeyondTrust

 

Privileged attack vectors and stolen personally identifiable information (PII) obtained have been a constantly paired news item throughout 2018. In 2019, expect privileged attack vectors to continue to reign as the number one root cause of breaches for both consumer and business data theft.

Tuesday, 04 December 2018 09:19

5 Questions a Buyer Should Ask on a Viewing

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Viewing a property which could potentially turn into a home can be very exciting! In all the excitement buyers can often forget some very important questions to ask their real estate agent. Lewis Allsopp, CEO of Allsopp & Allsopp has put together a list of five questions that a buyer should ask to get the most information on a viewing.

By Kimberly Goody, manager, cyber crime analysis at FireEye

 

“FireEye has tracked SamSam activity dating back to late 2015, impacting organizations across multiple industry verticals. Notably, the indictment highlights numerous healthcare and government organizations that have been targeted. It is possible that the operators chose to target these organizations since they provide critical services and believed their likelihood of paying was higher as a result.

Saturday, 01 December 2018 12:21

Tips and Tricks to Wash the Perfect Whites

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As summer heat gets even more intense, fashion definitely gravitates towards lighter and brighter colors and more natural fabrics to offer that look of instant airiness and an element of cool. White fabrics are notorious for attracting stains, and if you’re not careful with the way you wash them, whites can easily become dull, gray and lifeless. Samsung QuickDrive front load washer will keep your whites looking whiter for longer!

Wednesday, 28 November 2018 15:19

How to make your employees brand advocates

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Words by Medy Navani, Founder and Creative Director of Design Haus Medy

 

Social media is a powerful tool for brand advocacy and it is being used more than ever to engage directly with customers. When it comes to a business, it is important to gain support from employees and build a platform in which they can support as well as establish themselves as advocates for the brand. According to Gallup, companies with high workplace engagement earned 147 percent higher and had an increased profitability of up to 21 percent compared to those that did not.

Yasser Zeineldin, Managing Director, LiveRoute and CEO, eHosting DataFort

 

The benefits of migrating to a public cloud platform are now becoming increasingly well known. Whether small and medium businesses or large enterprises, there are multiple large-scale benefits. While using a cloud platform, businesses no longer need to invest in hardware and computing infrastructures. These are now hosted in the cloud platform. They can choose to opt for the services that best suit their businesses and pay for them based on their usage. This is the pay as you use model.

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