The highly sought-after French fashion label ba&sh, marks its entry into Saudi Arabia as it opens the doors of its flagship store in Jeddah at RedSea Mall. Founded by best friends Barbara Boccara and Sharon Krief, the contemporary ready-to-wear brand continues its expansion across the GCC region in partnership with Al-Futtaim,following openings at City Walk and Robinsons, Dubai and City Centre Bahrain.

ba&sh is bringing its personalised and unique shopping experience from Paris to Jeddah. The store, which has been designed to look like a Parisian apartment,will showcase the Fall Winter 2017 collection which reimagines the iconic sixties and seventies in elegant, timeless, feminine pieces with a playful twist.

ba&sh is now one of the leading brands in the French ready-to-wear market with a chic line of clothing and accessories which has evolved around the concept of the ‘ideal wardrobe’; every day-pieces made of sumptuous fabrics, with the right balance between femininity and sophisticated cuts.


About ba&sh:

Freedom. Joy. Confidence. The ba&sh collection embodies the coveted, carefree chic of Parisian essentials and the joie de vivre of lifelong friends and founders Barbara and Sharon. In silhouettes cut to flatter, the collection’s airy pieces convey both fashion-forward luxury and effortless femininity. From one-piece dressing in versatile jumpsuits and dresses to tops with unexpected detail, the iconic designs of ba&sh are made for every occasion, desk to dinner to leisure. Discover the collection’s French-cool authenticity and sophisticated colorful flair in go-to pieces, season after season.


About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 29 countries through more than 200 companies.

The Group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass, Asia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of respect, excellence, collaboration and integrity.

The majority of businesses, built on a portfolio of world leading brands, dominate their sector.


Source: Impact Porter Novelli