As part of its commitment to contributing to The Year of Reading in the UAE, through driving the creation of a generation of book lovers, while consolidating the UAE’s position as a global capital for culture and knowledge, Yas Mall, will be hosting its first Reading Fair from 27th – 30th April 2016, to engage children and families from all ages.

 

The Reading Fair will welcome visitors from across all Emirates, as well as students from Abu Dhabi Education Council (ADEC) and Aldar Academies, who will be making their way down to Yas Mall on Wednesday, April 27th and Thursday, April 28th 2016 to enjoy this inspiring experience with many activities and promotions offered by key retailers in the mall.

Mr. Abdulla Abdull kareem Al Raeesi, Abu Dhabi Reads Deputy Committee Head and ADEC’s Strategic Communications and Media Acting Division Manager lauded the interactive initiative, which will help entice passion for reading further. “We are delighted to support Yas Mall in this exciting event, which will gather students of all age groups from across the Emirate of Abu Dhabi, as well as their families to jointly take part in different fun-loving reading and poetry activities. Our aim is encourage youth to develop passion for reading from their early years, which will help pave the way for them in other subjects and fields in the future. Our knowledge based economy requires a well-read and literate generation, and that can only happen through constant reading, research and information gathering.”

Borders Bookstore will provide 1000 books in both English and Arabic for readers to access. In addition, the mall will host poem competitions where children will be judged by local writers and have the chance to win some exciting prizes from borders and other stores.

Moreover, Rogos and Fun Works will be providing exciting experience to students, and Medeor Medical Center will offer free eye tests to all the Yas Mall visitors, during the days of the Reading Fair.

As part of this enriching experience of the Reading Fair, Yas Mall will be welcoming renowned local authors from across the Emirates, who will be hosting a variety of educational activities and will be speaking to the students and visitors throughout the four days of the fair.

Commenting on this initiative, Talal Al Dhiyebi, Chief Development Officer at ALDAR Properties PJSC, said: “As Abu Dhabi’s leading retail and entertainment destination, Yas Mall is eagerly looking to engage with the UAE’s community in creative activities and experiences, and by introducing this Fair, we are proud to contribute to the Year of Reading, a key government initiative that aims to capture the minds of the entire nation.”

Yas Mall Reading Fair will be open for all family members to enjoy this wonderful experience from 27th to 30th of April from 10:00 am to 10:00pm.

 

About Abu Dhabi Education Council:

Abu Dhabi Education Council (ADEC) was established in accordance with law No. 24 of 2005, issued by His Highness Sheikh Khalifa Bin Zayed Al-Nahyan, the UAE President, the Supreme Commander of the Armed Forces and the Ruler of Abu Dhabi. The Chairman of ADEC is H.H. Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces and the Vice-Chairman is H.H. Sheikh Mansour Bin Zayed Al-Nahyan, Minister of Presidential Affairs. The Council seeks to develop education and educational institutions in the Emirate of Abu Dhabi, implement innovative educational policies, plans and programs that aim to improve education, and support educational institutions and staff to achieve the objectives of national development in accordance with the highest international standards.

 

About Yas Mall

Yas Mall offers an exciting range of leading international and regional retail and F&B brands, a 20 screen state-of-the-art cinema operated by VOX Cinemas and a family entertainment zone by Fun Works. With the opening of Yas Mall, Aldar has become the largest owner and manager of retail space in Abu Dhabi.

Yas Island is situated roughly 15 minutes from the Abu Dhabi International Airport and downtown Abu Dhabi and 45 minutes from Dubai, making it an attractive and accessible destination for both residents and tourists. A selection of seven hotels can be found on the island including the luxurious Yas Viceroy Abu Dhabi, as well as a range of top attractions comprising: Yas Marina Circuit; Ferrari World Abu Dhabi; Yas Water World; Yas Links Golf Course; 7 leading hotels; and Yas Retail Park which includes IKEA and Ace Hardware.

 

About Aldar Properties

Abu Dhabi-based Aldar Properties PJSC is one of the largest developers in the Middle East and North Africa region, with almost US$12 billion of assets. The company has developed some of Abu Dhabi’s most iconic and complex projects, from the Formula 1 facilities on Yas Island to the thriving new Shams Abu Dhabi community on Al Reem Island. Its property portfolio is diversified and balanced with a total asset mix comprising residential communities, retail property, with the remaining in commercial. There are also nine hotels with more than 2,500 available rooms. With a land bank of over 77 million square metres, 90 per cent of which is in special investment zones, Aldar Properties is focused on serving the growing demand in the UAE for high-quality and professionally managed property. Aldar Properties is a strong partner of the Government of Abu Dhabi, which is also a major shareholder. The business is aligned with the Emirate’s “Vision 2030” strategy of economic diversification and social infrastructure development.

 

Source: Bell Pottinger