Corporate World

Middle East has seen a tremendous rise in smartphone penetration rates and social media usage as the total number of Internet users has recently crossed a 100 million mark. Retailers are exploring ways to get more personal with their customers, through online offerings and social media interactions, to gain loyalty. A recent research by HubSpot has shown that 95% of millennials expect brands to have a Facebook presence, and 46% of online customers expect brands to provide customer service on social media. It also suggests that retailers providing social assistance have succeeded in retaining customers and building trust.

ESET, the global pioneer of proactive endpoint security software, has reached a monumental milestone in the security industry – the ESET NOD32 is the first product to ever pass the magical threshold of 100 individual VB100 Awards received by a single product. The one hundredth VB100 Award was presented to Richard Marko, ESET CEO, by John Hawes, Virus Bulletin’s Chief of Operations.

Bebuzzd, a new Dubai-based multi-store mobile app loyalty program, has added Dreamworks Spa, one of the country's top spa services provider, to its growing list of partner establishments. Under the strategic new partnership, all 12 outlets of Dreamworks Spa in Dubai can now run their own loyalty program while being part of an exclusive network of businesses that have enrolled with the Bebuzzd loyalty program--a breakthrough concept that aims at providing a simple, easy-to-manage, cost-effective loyalty program catering to all types of businesses.

Audi, in partnership with Dubai Design Week and Design Days Dubai, has launched Audi Innovation Award, its first design award for the Middle East.

This year Education For Employment (EFE) reached a milestone of over 40,000 of the organization’s graduates linked to jobs or the world of work.  The achievement comes amid renewed calls for expanded economic opportunities for youth in the Middle East and North Africa (MENA) following the United Nation’s assertion that job creation is the most challenging issue facing the region.  The Arab Human Development report, released in November by the United Nations Development Programme, estimates that 60 million new jobs must be created in the next decade to keep pace with the region’s growing youth population.